It’s about that time of year when brick-and-mortar retailers court customers with catalogs to jump-start the peak holiday spending season.
Advertising dollars continue to flow online, and companies have found the source code on the back of catalogs as an effective way to track shoppers, according to the FY16 Statistical Fact Book Catalogues issued by the Data & Marketing Association. Look-books being shipped to consumers remain on the decline, to 10.6bn in FY15 from 12.7bn in FY2010.
On today’s edition of the Middle Market Junction, we focus on these issues and more with Martin Okner, managing director at SHM Corporate Navigators, an advisory firm with a focus on retail.
Later in the podcast, we talk about the highly competitive auction for Golfsmith International where a consortium led by Dick’s Sporting Goods outflanked a strategic bidder and a potential bid from a creditor group to win the business.
Click here to listen to the podcast.